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How maternity coaching can help retain female talent in business

Maria is a business executive working in a growing company. She has focused on her career for years, often putting her husband and personal obligations aside to be a team player for the company. At her job, she is known as a consummate professional, always ready to go out of her way to support the company and to assist her fellow colleagues.

However, what Maria’s managers and co-workers don’t realise is that she has been hiding a very big secret. Three months ago, Maria and her husband found out she was pregnant with their first child, something the couple had been planning for several years. Now, Maria finds herself struggling with telling her line manager and her feelings of perhaps letting down the company and the business right in the middle of a big expansion. She doesn’t know what to do and isn’t sure how pregnancy will impact her job now as well as in the future. She is uncertain about maternity leave and how that will be seen by her managers.

Maria’s story is not at all unusual. Many executive women in the workforce feel torn between being a Mum and being a professional and are not at all sure if the two are compatible roles. To make things more complicated, the Human Resource staff at your business may not be sure of the answer to these questions either, which is why maternity coaching through Career-Mums provides an ideal solution for both line managers as well as female employees.

What is Maternity Coaching for Employees?

At Career-Mums, we work directly with your mums-to-be to provide six one-hour Skype or phone consultations. These will occur before leave, during maternity leave and upon returning to work.

In these sessions, which are customised to each Mum, we work directly to provide resources, information and support in assisting career professionals in their new role as mothers and parents. Often, professional women may have specific challenges in this adjustment, and our expertise in supporting Mums in returning to work allows us to assist in goal setting and planning. Having this confidential coaching service makes the new mums feel valued and supported by employers, which is a very positive experience and enhances retention of female employees. Every maternity case is unique and should be treated as so.

What is Maternity Coaching for Employers?

When a female employee is expecting, she is not the only one impacted by the change. At Career-Mums our maternity coaching extends to provide support for line managers as well, with six thirty-minute calls to help before, during and after the Mum is on her maternity leave.

This is very helpful for the line manager, providing support and information as to how to address questions, possible work restrictions or even specialised schedules to accommodate the return to work of a valuable member of the company.

With the use of maternity coaching for both employees and line managers, the transitions between pregnancy, maternity leave and return to work are much easier for all. Issues are proactively addressed to make everyone comfortable during this time while also retaining top professionals who feel supported and valued as both mothers as well as employees. With higher retention rates this translates into lower recruitment costs and more importantly an increased ability of the organisation to retain its most productive, talented female employees.

We help organisations retain their female talent; this develops a welcoming and productive workplace culture. All our maternity coaching packages can be personalised, small group coaching is also available, http://career-mums.co.uk/employers/maternity-coaching/

 

 

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